product-led growth
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A Practical Customer Insight System for Product-Led Growth
Build a reliable path from interviews, behavioral data, and commercial signals to scalable product-led growth decisions.
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Stop Forcing AI to Prove ROI: A Product Leader’s Playbook to Measure Real Business Value
AI ROI isn’t elusive—it’s mismeasured. I outline a practical playbook that ties leading indicators to revenue, cost, and risk through a clear driver tree and disciplined…
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Stop Misleading A/B Tests: Master Sample Size Assumptions for Reliable Results
Sample size calculators are only as reliable as the assumptions behind them. I show how I validate baseline rates, set a meaningful minimum detectable effect (MDE),…
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Inside Amplitude’s ML Playbook: Practical Strategies for Smarter A/B Tests and Growth
Discover how I translate machine learning into practical product analytics wins. I share how MDE-driven planning and disciplined A/B testing unlock faster, defensible decisions. You’ll see…
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5 powerful ways I use Pendo MCP to bring product analytics into ChatGPT, Claude, and Cursor
Pendo MCP brings product analytics directly into Claude, ChatGPT, and Cursor, so insights follow me wherever I work. I can triage anomalies, prep discovery with behavioral…
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Unlock Confident Decisions with Bayesian Statistics: Smarter A/B Tests from Small Samples
When experiments stall due to low traffic, I turn to Bayesian statistics to convert sparse data into decision-ready insights. Instead of opaque p-values, I communicate intuitive…
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Inside My Product Marketing Playbook: Amplitude Analytics Tactics That Drive PLG Wins
This collection distills my most practical product marketing lessons into actionable steps you can apply right away. I show how to use Amplitude Analytics and behavioral…
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Stop Flying Blind with AI Agents: Put Users at the Center with Pendo Agent Analytics
AI agents often launch fast but learn slowly because teams track deployments instead of outcomes. Enterprises are spending 93% of their AI budget building agents and…
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Meet Amplitude’s Always‑On AI Analysts: Instant Answers Without Dashboards or Reports
Manual dashboards, ad hoc reports, and replay review have long slowed decision-making for product, growth, and data teams. Always-on analysis changes that dynamic by turning questions…
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How Customer Success Builds a Repeatable NRR Expansion Engine
A practical operating model for turning onboarding, adoption, risk signals, and product usage into durable retention and well-timed expansion.
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Real-Time Answers in Slack and Teams: How Amplitude’s Global Agent Elevates Product Decisions
Bringing Amplitude Global Agent into Slack and Microsoft Teams lets my teams ask questions in-channel and get source-backed analytics, charts, and recommended actions like A/B tests—no…
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From Chaos to Clarity: My Proven Playbook to Scale an Analytics Taxonomy That Sticks
Too many teams drown in scattered events and conflicting metrics. I share the playbook I use to scale an analytics taxonomy that actually lasts: start with…
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Inside Partner Product Marketing: Lessons that Elevate Go-to-Market and Product-Led Growth
Partner product marketing is most powerful when it aligns product positioning, data-driven learning, and cross-functional execution. I share how I translate complex capabilities into outcome-led narratives…
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How Deep AI Transforms Support Into Proactive, Omnichannel CX—No Extra Headcount Needed
AI is finally giving support teams the “breathing room” to focus on customer experience instead of firefighting. In 2026, investment is shifting toward omnichannel consistency so…
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Implementing AI Agents That Scale: My Playbook for One‑Person Departments with Amplitude
This playbook shows how to turn agentic AI from a promising demo into a dependable “one-person department” that owns real outcomes. I share how to map…
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Deeper AI Integration, Clearer ROI: How Mature Deployments Redefine Support Economics
AI can deliver quick efficiency wins, but the real ROI emerges when it is deeply integrated into support workflows. As deployments mature, teams move from tracking…
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How to Operationalize Amplitude AI Visibility Upgrades
A practical operating model for using Amplitude AI Visibility to speed segmentation and reporting without weakening governance or trust.
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Stop Measuring Output, Start Driving Outcomes: My February CDH Book Club Guide
This February, I’m hosting a “Continuous Discovery Habits” book club focused on Chapter 3: Focusing on Outcomes Over Outputs. You’ll get a practical, first-principles guide with…
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Stop Losing Customers: Predict Churn with Digital Analytics and Act Before It’s Too Late
Churn is predictable when we treat it as a forecasting problem and wire analytics into daily operations. I map leading indicators like activation, time-to-value, and feature…
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The Customer Feedback Playbook: AI-Powered Tactics I Use to Make Better Product Decisions
Customer feedback is my most reliable compass for strategy and execution. In this playbook, I show how to combine analytics, structured interviews, and AI to turn…
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Browse topics
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