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My Proven Experimentation Playbook for AI PMs: Faster Learning, Safer Launches, Bigger Wins
Read more: My Proven Experimentation Playbook for AI PMs: Faster Learning, Safer Launches, Bigger WinsExperimentation is not guesswork—it’s a disciplined system. In this playbook, I show how to pair A/B testing with eval-driven development to ship safer AI features and learn faster. You’ll see how to set hypotheses tied to outcomes vs output OKRs, calculate MDE, and use CI/CD with DORA metrics for confident rollouts. I cover AI-specific metrics…
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Quantitative Metrics vs. Qualitative Insight: How I Balance Data and Discovery to Grow Products
Read more: Quantitative Metrics vs. Qualitative Insight: How I Balance Data and Discovery to Grow ProductsNumbers show what is changing; human insight explains why. I share a practical cadence for combining quantitative metrics with qualitative discovery to make sharper product decisions. You’ll see when to rely on A/B testing with a clear MDE, and when interviews or usability studies are the right tool. I also highlight a real-world onboarding example…
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Healthcare Product Benchmarks That Matter: Actionable Metrics and Playbooks From Our Report
Read more: Healthcare Product Benchmarks That Matter: Actionable Metrics and Playbooks From Our ReportHealthcare product benchmarks create the clarity we need to prioritize the right bets and move faster with confidence. In this narrative, I share how I use activation, time-to-value, adoption, and retention analysis to guide outcomes vs output OKRs and product-led growth. The report helps you compare the healthcare technology industry’s performance across key product metrics…
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The New AI Playbook for Product Portfolio Optimization: Slash Complexity, Boost ROI
Read more: The New AI Playbook for Product Portfolio Optimization: Slash Complexity, Boost ROIProduct portfolio optimization isn’t a once-a-year exercise—it’s a living system. I use AI to turn noisy signals into clear decisions, aligning initiatives to outcomes vs output OKRs and quantifying impact with A/B testing and eval-driven development. A unified analytics platform, LLM-assisted synthesis, and a retrieval-first pipeline create the context models need to be useful. Governance…
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10 AI Business Models You Need Now: Proven Playbooks Turning Algorithms into Revenue
Read more: 10 AI Business Models You Need Now: Proven Playbooks Turning Algorithms into RevenueAI is no longer a feature—it’s a business model. In this guide, I break down ten proven models—API-first services, vertical copilots, agentic automation, copilot upsells, insights-as-a-service, retrieval-first pipelines, open source monetization, AI marketplaces, solutions with forward deployed engineers, and AI risk tooling. I explain how I price, measure outcomes, and build moats using data, distribution,…
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Game-Changing Product Benchmarks Every Media & Entertainment Leader Must Know
Read more: Game-Changing Product Benchmarks Every Media & Entertainment Leader Must KnowBenchmarks give product teams in media and entertainment an objective way to align strategy, prioritize roadmaps, and accelerate outcomes. This guide highlights the product metrics I track most—activation, retention, engagement, and feature adoption—and how I use them to run gap analyses and set outcome-focused OKRs. With Amplitude and Pendo powering a unified analytics platform, it’s…
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Data-Driven Content Marketing + Amplitude: How Power Users Accelerate Product-Led Growth
Read more: Data-Driven Content Marketing + Amplitude: How Power Users Accelerate Product-Led GrowthThe most effective content leaders are Amplitude power users who turn analytics into narratives that drive activation, retention, and expansion. In my experience, pairing funnels, cohorts, and rigorous A/B testing with a clear North Star metric transforms content from campaigns into compounding product assets. Managing customer identity content at enterprise scale underscores the need for…
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Behind the Scenes: How We Use Amplitude on Amplitude to Drive Growth and Customer Love
Read more: Behind the Scenes: How We Use Amplitude on Amplitude to Drive Growth and Customer LoveThis behind-the-scenes look shows how my team runs “Amplitude on Amplitude” to move from insight to impact. We use Amplitude analytics as a unified analytics platform to power continuous discovery and inform product strategy. With disciplined A/B testing and clear minimum detectable effect (MDE), we separate signal from noise and iterate faster. We operationalize insights…
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Monetizing AI with Confidence: Proven Models, Smart Pricing, and ROI You Can Defend
Read more: Monetizing AI with Confidence: Proven Models, Smart Pricing, and ROI You Can DefendTurning AI features into sustainable revenue requires more than a great demo; it demands crisp packaging, pricing discipline, and visible customer outcomes. I outline practical models—add-ons, tiered bundles, and consumption SaaS pricing—and show how to anchor price to ROI while protecting margins. You’ll learn how to measure impact with activation, time-to-value, and A/B-tested uplift, plus…
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Enterprise Go-To-Market That Wins: How Product Marketing Supercharges Analytics Adoption
Read more: Enterprise Go-To-Market That Wins: How Product Marketing Supercharges Analytics AdoptionEnterprise go-to-market succeeds when product marketing and product operate as one. I rely on Amplitude analytics, A/B testing with clear MDE, and continuous discovery to translate insights into messaging that wins with enterprise customers. By anchoring on outcomes vs output OKRs, we focus on activation, adoption, and retention—not just launches. Product trios, strong stakeholder management,…
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Stop Asking, Start Listening: Turn VOC Into Measurable Behavior, Retention, and Revenue
Read more: Stop Asking, Start Listening: Turn VOC Into Measurable Behavior, Retention, and RevenueToo many teams chase survey scores while missing what users whisper through their clicks and drop-offs. I combine voice of the customer (VOC) with behavioral analytics to turn opinions into measurable product outcomes. By tagging VOC themes and mapping them to cohorts and funnels, I prioritize work that lifts activation, retention, and revenue. Disciplined A/B…
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Master Burger Prompting: Build a High-Impact AI Resume Coach with Proven LLM Structures
Read more: Master Burger Prompting: Build a High-Impact AI Resume Coach with Proven LLM StructuresBurger prompting turns a playful metaphor into a repeatable LLM framework for building an AI resume coach that delivers expert, ATS-aware guidance. I define the role, stack context and exemplars, and enforce a tight output schema to ensure clarity and consistency. With eval-driven development and A/B testing, I measure quality and prevent drift over time.…
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