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From No-Code Hack to 10,000 Weekly Calls: Inside Perk’s Voice AI That Actually Works
Read more: From No-Code Hack to 10,000 Weekly Calls: Inside Perk’s Voice AI That Actually WorksA small Perk team turned a Make.com hackathon into a voice AI agent that makes 10,000+ weekly hotel verification calls—reducing failed virtual card payments and traveler friction. They scaled fast by breaking a monolithic prompt into staged conversations (IVR, booking confirmation, payment) and pairing automated evals with human call reviews. Practical lessons include handling numbers…
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Unlocking the 7% Retention Rule: How Early Activation Fuels Compounding, Long-Term Growth
Read more: Unlocking the 7% Retention Rule: How Early Activation Fuels Compounding, Long-Term GrowthThe 7% retention rule is a reliable early indicator of compounding, long-term growth. When at least 7% of users return after one week, you’ve likely nailed early activation and delivered real value. I focus teams on defining the activation moment, reducing time-to-activation, and instrumenting analytics to track cohorts and day-7 retention. Using Amplitude analytics, Pendo,…
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Stop the Leaky Bucket: Proven Moves to Turn User Growth into Durable Retention in 2025
Read more: Stop the Leaky Bucket: Proven Moves to Turn User Growth into Durable Retention in 2025User growth without retention is a leaky bucket. I share a pragmatic playbook to diagnose drop-offs, define activation, and compress time-to-value using tools like Amplitude analytics and Pendo. You’ll learn how to redesign onboarding with in-app guides and product tours, and validate changes through A/B testing with a clear minimum detectable effect (MDE). I explain…
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Unify Your Analytics to Accelerate Growth: Cut Costs, Boost Clarity, and Decide in Real Time
Read more: Unify Your Analytics to Accelerate Growth: Cut Costs, Boost Clarity, and Decide in Real TimeFragmented tools slow decisions, inflate costs, and create conflicting narratives. A unified analytics platform brings a single source of truth to product, marketing, sales, and support. The result is faster experimentation, stronger product-led growth, and trustworthy metrics that power outcomes vs output OKRs. With CRM integration and retention analysis built in, real-time insights replace weekly…
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Crack the AI Search Code: How Startups Win Recommendations in ChatGPT and Perplexity
Read more: Crack the AI Search Code: How Startups Win Recommendations in ChatGPT and PerplexityAI search now acts as a synthesis engine, rewarding startups that publish structured, credible, and up-to-date content. I outline how to map buyer intent, structure pages with the right schema, and build authority with third-party validation. You’ll learn the off-site and on-site signals that LLMs rely on when recommending tools, plus how to make your…
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Stop Chasing New Users: The Surprising ROI of Win-Back Campaigns That Actually Work
Read more: Stop Chasing New Users: The Surprising ROI of Win-Back Campaigns That Actually WorkWinning back dormant users often delivers faster payback and stronger unit economics than chasing net-new acquisition. By pairing retention analysis with a unified analytics platform and CRM integration, I identify at-risk cohorts and tailor messages to the root cause. Targeted campaigns—think in-app guides, product tours, and lifecycle messaging—bring users back to value without the noise.…
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A Product Strategist & Evangelist’s Playbook at Amplitude: Turning Analytics into Growth
Read more: A Product Strategist & Evangelist’s Playbook at Amplitude: Turning Analytics into GrowthProduct strategy only works when it’s grounded in trustworthy analytics and told through compelling narratives. In this playbook, I share how I align outcomes vs output OKRs, product trios, and continuous discovery with Amplitude analytics to drive product-led growth. You’ll see how to operationalize A/B testing, scale a unified analytics platform with governance, and translate…
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Slash Time to Value to Skyrocket Retention: A Proven Playbook for Faster Impact
Read more: Slash Time to Value to Skyrocket Retention: A Proven Playbook for Faster ImpactTime to value is the strongest lever for retention because it gets users to a real, measurable outcome fast. By defining a clear activation metric and removing friction with templates, in-app guides, and streamlined onboarding, teams can deliver an early win that compounds. Rigorous A/B testing and retention analysis reveal what truly shortens the path…
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Enterprise GTM Mastery: How I Partner with Product Marketers to Drive Adoption at Scale
Read more: Enterprise GTM Mastery: How I Partner with Product Marketers to Drive Adoption at ScaleEnterprise go-to-market success hinges on a tight PM–PMM partnership and rigorous, data-driven execution. I share how I collaborate with product marketing to refine ICPs, sharpen product positioning, and craft value propositions that resonate with enterprise buyers. We leverage Amplitude analytics and a unified analytics platform to track user activation, adoption, and retention analysis across the…
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From Stone Soup to Insights: Eval-Driven Development That Supercharges AI Analytics
Read more: From Stone Soup to Insights: Eval-Driven Development That Supercharges AI AnalyticsGreat AI analytics don’t happen by accident—they’re the product of disciplined collaboration and measurable progress. I use Eval-Driven Development to define clear success criteria, wire them into CI/CD, and ensure each release improves insight reliability and time-to-value. By inviting contributions from data science, engineering, product, design, and customer teams, we built AI insight automation that’s…
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Unlock Instant Product Answers: How AI-Powered Resource Centers Elevate In‑App Help
Read more: Unlock Instant Product Answers: How AI-Powered Resource Centers Elevate In‑App HelpIn-product help works best when it is contextual, timely, and powered by real user behavior. Resource centers that leverage behavioral data and AI can reduce friction, boost onboarding, and accelerate user activation. The key is thoughtful orchestration: target by role and lifecycle stage, vary content formats, and avoid notification fatigue. Pair strong UX writing with…
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See What AI Really Says About Your Brand with Amplitude AI Visibility: Score, Rank, Win
Read more: See What AI Really Says About Your Brand with Amplitude AI Visibility: Score, Rank, WinAI-driven answers increasingly shape how buyers perceive your brand. I share how I’d use Amplitude AI Visibility to baseline an AI visibility score, compare competitor rankings, and prove business impact—all in one platform. This creates a tight feedback loop for product discovery, messaging, and go-to-market strategy. It also strengthens competitive differentiation and supports product-led growth.…
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