Amplitude analytics
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Amplitude AI Product Analytics: A Practical Agent Playbook
Use this practical framework to instrument, evaluate, experiment with, and scale Amplitude Agents around product outcomes rather than AI activity.
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How We Taught Agentic AI to Speak Product Analytics—and Unlocked Actionable Insights
I describe how we taught agentic AI to understand the nuanced language of product analytics and deliver trustworthy answers grounded in our metric catalog and event…
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Stop Misleading A/B Tests: Master Sample Size Assumptions for Reliable Results
Sample size calculators are only as reliable as the assumptions behind them. I show how I validate baseline rates, set a meaningful minimum detectable effect (MDE),…
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Inside Amplitude’s ML Playbook: Practical Strategies for Smarter A/B Tests and Growth
Discover how I translate machine learning into practical product analytics wins. I share how MDE-driven planning and disciplined A/B testing unlock faster, defensible decisions. You’ll see…
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Unlock Confident Decisions with Bayesian Statistics: Smarter A/B Tests from Small Samples
When experiments stall due to low traffic, I turn to Bayesian statistics to convert sparse data into decision-ready insights. Instead of opaque p-values, I communicate intuitive…
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Inside My Product Marketing Playbook: Amplitude Analytics Tactics That Drive PLG Wins
This collection distills my most practical product marketing lessons into actionable steps you can apply right away. I show how to use Amplitude Analytics and behavioral…
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Meet Amplitude’s Always‑On AI Analysts: Instant Answers Without Dashboards or Reports
Manual dashboards, ad hoc reports, and replay review have long slowed decision-making for product, growth, and data teams. Always-on analysis changes that dynamic by turning questions…
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AI-Native Product Development with Amplitude: A Practical Loop
Build an AI-native product loop that turns Amplitude behavior data into focused hypotheses, safer experiments, and evidence-backed roadmap decisions.
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Amplitude Mobile Engagement: A Practical Activation Playbook
A practical system for using Amplitude guides, surveys, behavioral analytics, and controlled experiments to improve mobile activation and retention.
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Real-Time Answers in Slack and Teams: How Amplitude’s Global Agent Elevates Product Decisions
Bringing Amplitude Global Agent into Slack and Microsoft Teams lets my teams ask questions in-channel and get source-backed analytics, charts, and recommended actions like A/B tests—no…
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From Chaos to Clarity: My Proven Playbook to Scale an Analytics Taxonomy That Sticks
Too many teams drown in scattered events and conflicting metrics. I share the playbook I use to scale an analytics taxonomy that actually lasts: start with…
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Inside Partner Product Marketing: Lessons that Elevate Go-to-Market and Product-Led Growth
Partner product marketing is most powerful when it aligns product positioning, data-driven learning, and cross-functional execution. I share how I translate complex capabilities into outcome-led narratives…
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Implementing AI Agents That Scale: My Playbook for One‑Person Departments with Amplitude
This playbook shows how to turn agentic AI from a promising demo into a dependable “one-person department” that owns real outcomes. I share how to map…
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How to Operationalize Amplitude AI Visibility Upgrades
A practical operating model for using Amplitude AI Visibility to speed segmentation and reporting without weakening governance or trust.
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Stop Losing Customers: Predict Churn with Digital Analytics and Act Before It’s Too Late
Churn is predictable when we treat it as a forecasting problem and wire analytics into daily operations. I map leading indicators like activation, time-to-value, and feature…
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The Customer Feedback Playbook: AI-Powered Tactics I Use to Make Better Product Decisions
Customer feedback is my most reliable compass for strategy and execution. In this playbook, I show how to combine analytics, structured interviews, and AI to turn…
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Why Codeless Product Analytics Wins: Faster Insights, Fewer Bottlenecks, Bigger PLG Results
Codeless analytics removes instrumentation bottlenecks, so product teams answer questions in hours—not weeks. I explain what codeless analytics is, why (and how) Pendo supports it, and…
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AI-Powered Growth Loops: Transform Your PLG Product into a Self-Optimizing Engine
AI is reshaping product-led growth from static funnels into adaptive, compounding growth loops. I outline a practical blueprint: unify behavioral data, personalize in-app guidance with gen…
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The Modern Playbook for AI Agents: Build One‑Person Departments and Scale with Amplitude
AI agents deliver outsized value when they’re treated as productized workflows tied to clear outcomes. In this guide, I share how to consolidate processes, create “one-person…
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Turn Every Support Ticket into Product Truth: My Playbook for Data-Driven CX Wins
Support tickets are the fastest path to product truth when you turn frontline conversations into structured, reliable data. I connect support tools to a unified analytics…
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