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How I Orchestrate Growth & AI at Amplitude to Ignite Viral Product Engagement
Read more: How I Orchestrate Growth & AI at Amplitude to Ignite Viral Product EngagementI lead Growth & AI at Amplitude with a focus on viral and core growth strategies, user acquisition, and product engagement. By uniting Amplitude analytics, behavioral analytics, and rigorous A/B testing, I accelerate user activation and retention. On the AI side, I apply gen ai and LLMs for product managers to personalize experiences responsibly and…
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How a Digital Analytics Visionary Shapes My Product Strategy for Growth, Retention & Monetization
Read more: How a Digital Analytics Visionary Shapes My Product Strategy for Growth, Retention & MonetizationData is my compass for product decision-making, and I operationalize it through behavioral analytics, rigorous A/B testing, and continuous discovery. I start by mapping user journeys and instrumenting key moments to uncover activation and retention opportunities. Each experiment is powered by a clear hypothesis, defined minimum detectable effect (MDE), and downstream tracking to ensure durable…
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From Tickets to Topline: How We Turned Support into a Consultative, AI-Powered Growth Engine
Read more: From Tickets to Topline: How We Turned Support into a Consultative, AI-Powered Growth EngineBy the end of 2024, we had the rarest asset in support—capacity—and used it to reinvent our motion around consultative, proactive support. We started small with volunteer-led experiments, focused on self-serve customers, and trained the team to probe deeper than the immediate ticket. A simple control-group analysis showed engaged accounts grew roughly twice as fast…
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Jumpstart Your Analytics Mastery: The Amplitude Quickstart Series for Faster, Smarter Insights
Read more: Jumpstart Your Analytics Mastery: The Amplitude Quickstart Series for Faster, Smarter InsightsThe Amplitude Quickstart Series is a fast, approachable way to master Amplitude analytics and turn behavioral data into decisions. In minutes, you’ll learn the essentials that empower product-led growth, user activation, and retention analysis. I use this series to align cross-functional teams on a unified analytics platform and speed up time-to-insight. Start with a full…
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Stop Silent Churn: The 8 Best SaaS Prediction Tools for 2026 (Features + Use Cases)
Read more: Stop Silent Churn: The 8 Best SaaS Prediction Tools for 2026 (Features + Use Cases)Churn is a leading indicator of product and go-to-market health, and the right tooling lets you intervene before Net Recurring Revenue (NRR) takes a hit. In this 2026 guide, I compare the top 8 churn prediction tools for SaaS teams and show how each handles data coverage, risk scoring, explainability, and workflow automation. You’ll see…
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Outcome-Based Pricing That Delivers: Pay $10 Only for Qualified Leads with Fin for Sales
Read more: Outcome-Based Pricing That Delivers: Pay $10 Only for Qualified Leads with Fin for SalesPay only when Fin delivers value: $10 per qualified lead that your team defines. This outcome-based pricing aligns cost with real sales pipeline, not activity, conversations, or tokens. Support queries and disqualifications are just $1, preserving budget for what matters most. You avoid complex CRM integrations and attribution debates while speeding time to value. Early…
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4 Costly Agent Analytics Myths—And the Data-Backed Metrics I Rely on Instead
Read more: 4 Costly Agent Analytics Myths—And the Data-Backed Metrics I Rely on InsteadAgent Analytics can mislead when we over-index on speed, containment, or early green dashboards. I share four common myths I see in human and AI agent measurement and the outcome-focused metrics I use instead. The approach pairs AHT with intent-level resolution, augments containment with handoff quality and satisfaction, and grounds QA in observable behaviors tied…
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Fin for Ecommerce: The Shopify-native AI Agent transforming product discovery and sales
Read more: Fin for Ecommerce: The Shopify-native AI Agent transforming product discovery and salesFin for Ecommerce brings proactive, in‑store quality assistance to Shopify with an AI Customer Agent that guides shoppers from discovery to checkout. It boosts conversion rate and AOV by asking smart questions, recommending the right products, and keeping carts easy to update. The same Agent seamlessly handles returns, exchanges, order changes, and tracking in real…
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We Rebuilt Session Replay Delivery for Blazing Speed—Lighter Pages, Richer, More Reliable Data
Read more: We Rebuilt Session Replay Delivery for Blazing Speed—Lighter Pages, Richer, More Reliable DataSession replay should be insightful without slowing pages down. We rebuilt the delivery layer to reduce client overhead, smooth network spikes, and protect Core Web Vitals while capturing richer signals. Expect more complete data, lower payload sizes, and steadier recording during long or complex sessions. The result is faster, more reliable insights for behavioral analytics,…
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Unlocking Session Replay at Scale: How Amplitude Elevates UX, Observability, and Trust
Read more: Unlocking Session Replay at Scale: How Amplitude Elevates UX, Observability, and TrustSession replay bridges the gap between analytics and the real user journey, turning metrics into context-rich stories teams can act on. I use it to connect product, design, and SRE workflows, improving reliability and user trust while reducing time to resolution. With privacy-by-design, role-based access, and targeted sampling, it delivers insights without compromising governance. Deployed…
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The Surprising Eval Signal That Tripled Retention: How I Connected AI Evals to Product KPIs
Read more: The Surprising Eval Signal That Tripled Retention: How I Connected AI Evals to Product KPIsRetention stalled until I tied our AI evals directly to cohort outcomes. In this piece, I share how I used Agent Analytics to compute actionable eval features and joined them with Amplitude analytics for rigorous retention analysis. We discovered an eval threshold that predicts 3X higher user retention and turned it into onboarding nudges, product…
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AI Agents Can Ship Code, But You Own the Bugs: Debug Faster in Claude or Cursor with Amplitude MCP
Read more: AI Agents Can Ship Code, But You Own the Bugs: Debug Faster in Claude or Cursor with Amplitude MCPAI agents can write solid code, but you still own the last mile of quality—reproducing issues, isolating root causes, and validating fixes. I pair Session Replay with Amplitude analytics to capture real user behavior and feed high-signal context into Claude or Cursor. With Amplitude MCP, these agents stay anchored to evidence while drafting tests, hypotheses,…
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