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- AI Strategy (315)
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From Amplitude Adoption to Customer Value: A Leadership Model
Build a customer value model that connects Amplitude behavior data to business outcomes, credible claims, and clear leadership decisions.
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Designing Awe: Intentional, Sensory-Rich Experiences to Elevate Product Leadership
Unforgettable experiences aren’t accidents—they’re designed with intention, sensory detail, and a clear point of view about who you serve. This episode explores how Petra Wille and…
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Crafting Beloved Tech Brands: My Moonshot Marketing Playbook for the Post-LLM Era
Marketing in 2026 isn’t a channel plan; it’s a feeling customers want to belong to. In this playbook, I share how to run one unified engine,…
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Value-Based Pricing and Packaging: A Practical Playbook
A practical method for choosing a value metric, designing packages, validating willingness to pay, and launching pricing customers can trust.
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Outcome-Based Pricing That Delivers: Pay $10 Only for Qualified Leads with Fin for Sales
Pay only when Fin delivers value: $10 per qualified lead that your team defines. This outcome-based pricing aligns cost with real sales pipeline, not activity, conversations,…
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Mastering Product Marketing with Amplitude Analytics: Proven Playbooks for Sustainable Growth
Discover how I apply Amplitude Analytics and behavioral analytics to connect product strategy with go-to-market strategy. Learn practical methods to improve user activation, run rigorous retention…
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Inside My Product Marketing Playbook: Amplitude Analytics Tactics That Drive PLG Wins
This collection distills my most practical product marketing lessons into actionable steps you can apply right away. I show how to use Amplitude Analytics and behavioral…
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Kill Your Darlings: Why I Sunset ‘Successful’ Products to Fuel Real Portfolio Growth
Letting go of “profitable but flatlining” products is one of the hardest calls we make as product leaders, yet it’s often the move that unlocks real…
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Scaling Enterprise Sales from $0 to $3.5B: CRO Lessons, MEDDIC Mastery, and GTM Truths
Enterprise scale isn’t magic; it’s disciplined execution. Drawing lessons from Snowflake’s rise, I break down how the CRO role evolves from $10M to $1B+, why The…
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Inside Partner Product Marketing: Lessons that Elevate Go-to-Market and Product-Led Growth
Partner product marketing is most powerful when it aligns product positioning, data-driven learning, and cross-functional execution. I share how I translate complex capabilities into outcome-led narratives…
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Deeper AI Integration, Clearer ROI: How Mature Deployments Redefine Support Economics
AI can deliver quick efficiency wins, but the real ROI emerges when it is deeply integrated into support workflows. As deployments mature, teams move from tracking…
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7 Proven Steps to Win Stakeholder Buy-In with Clarity, Data, and Lasting Trust
Buy-in is earned through a designed journey—not a single meeting. This first-person, 7-step playbook shows how to align on outcomes vs output OKRs, map stakeholders and…
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Master the Five Stages of Software Experience Maturity and Prioritize What to Fix First
Experience quality compounds, and a five-stage maturity model turns that truth into a practical plan. Use it to align teams, prioritize the right fixes, and link…
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A Proven Go-to-Market Playbook: Align ICPs, Positioning, Pricing, Channels, and Launch for Revenue
Use this practical go-to-market playbook to turn features into revenue. You’ll clarify ICPs, sharpen positioning and value proposition, and align pricing to what customers truly value.…
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Monetizing AI with Confidence: Proven Models, Smart Pricing, and ROI You Can Defend
Turning AI features into sustainable revenue requires more than a great demo; it demands crisp packaging, pricing discipline, and visible customer outcomes. I outline practical models—add-ons,…
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Enterprise Go-To-Market That Wins: How Product Marketing Supercharges Analytics Adoption
Enterprise go-to-market succeeds when product marketing and product operate as one. I rely on Amplitude analytics, A/B testing with clear MDE, and continuous discovery to translate…
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A Practical AI Workflow for Product Manager Cover Letters
Use a repeatable AI workflow to turn a product role and verified career evidence into a concise, specific cover letter that still sounds like you.
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Inside-Out vs Outside-In: How I Balance Both to Build Products Users Love—and CFOs Trust
Balancing inside-out and outside-in thinking is how I ship products users love and the business can trust. I set a clear product thesis, then validate it…
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Global Invoicing Nightmares: Hard-Won Product Lessons on EU Tax, Compliance, and Customer Value
Global invoicing looks simple until one regulatory edge case blocks the very moment your customer tries to pay. In this episode, I unpack how EU tax…
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Cut Time to Value, Boost Retention: My Proven Playbook for Activation, Growth, and Loyalty
Time to value is the strongest early signal of long-term retention and efficient product-led growth. By mapping a Minimum Path to Value, removing friction with smart…
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Browse topics
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