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Connecting Product Analytics, Attribution, and Growth Decisions
A practical framework for linking journey context, governed product data, AI-assisted analysis, and measurable action without overstating attribution.
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Migrate Analytics Platforms Without Chaos: 7 Proven Lessons to Plan, Move, and Land Cleanly
Migrating analytics platforms doesn’t have to derail roadmaps or erode trust. I share seven battle-tested lessons—shaped by work with Human37 and Amplitude—that help teams align on…
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How I Use Novus, the First Product Agent, to Turn Rapid Releases into Measurable Wins
Rapid releases don’t have to blur what’s working. I use Novus to connect code velocity to customer outcomes with eval-driven development, observability, and continuous discovery—without drowning…
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Supercharge Insights with Amplitude Agent Connectors: Connect Notion, Slack, Linear & More
When insights and actions live in different tools, teams lose speed and clarity. Amplitude’s Agent Connectors help by uniting Notion, Atlassian, Slack, Linear, and more with…
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From Vision to Execution: Building Agentic, Data‑Driven Products with Real‑World Rigor
Agentic AI demands more than dashboards—it requires a system that observes, reasons, and acts with measurable impact. I connect behavioral analytics to action by pairing Amplitude-style…
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4 Costly Agent Analytics Myths—And the Data-Backed Metrics I Rely on Instead
Agent Analytics can mislead when we over-index on speed, containment, or early green dashboards. I share four common myths I see in human and AI agent…
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Mastering Product Marketing with Amplitude Analytics: Proven Playbooks for Sustainable Growth
Discover how I apply Amplitude Analytics and behavioral analytics to connect product strategy with go-to-market strategy. Learn practical methods to improve user activation, run rigorous retention…
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Supercharge Claude and Cursor with Amplitude Plug and Play: Your AI Analytics Expert in One Install
I’m introducing Amplitude Plug and Play, a new AI plugin for the Claude and Cursor marketplaces. With a single-install, it turns your favorite AI client into…
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How We Taught Agentic AI to Speak Product Analytics—and Unlocked Actionable Insights
I describe how we taught agentic AI to understand the nuanced language of product analytics and deliver trustworthy answers grounded in our metric catalog and event…
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Inside Amplitude’s ML Playbook: Practical Strategies for Smarter A/B Tests and Growth
Discover how I translate machine learning into practical product analytics wins. I share how MDE-driven planning and disciplined A/B testing unlock faster, defensible decisions. You’ll see…
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Unlock Confident Decisions with Bayesian Statistics: Smarter A/B Tests from Small Samples
When experiments stall due to low traffic, I turn to Bayesian statistics to convert sparse data into decision-ready insights. Instead of opaque p-values, I communicate intuitive…
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Meet Amplitude’s Always‑On AI Analysts: Instant Answers Without Dashboards or Reports
Manual dashboards, ad hoc reports, and replay review have long slowed decision-making for product, growth, and data teams. Always-on analysis changes that dynamic by turning questions…
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A Practical Strategy for Foundational AI Platforms and Analytics
A practical framework for choosing platform capabilities, closing governance gaps, linking AI evaluation to analytics, and scaling adoption.
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Behavioral Analytics That Crush Fraud: Spot Anomalies, Prioritize Risk, Act with Confidence
Fraud teams don’t need more alerts—they need clarity, speed, and confidence. Behavioral analytics delivers that by surfacing true anomalies, prioritizing risk by impact, and enabling fast,…
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Real-Time Answers in Slack and Teams: How Amplitude’s Global Agent Elevates Product Decisions
Bringing Amplitude Global Agent into Slack and Microsoft Teams lets my teams ask questions in-channel and get source-backed analytics, charts, and recommended actions like A/B tests—no…
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From Chaos to Clarity: My Proven Playbook to Scale an Analytics Taxonomy That Sticks
Too many teams drown in scattered events and conflicting metrics. I share the playbook I use to scale an analytics taxonomy that actually lasts: start with…
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Inside Partner Product Marketing: Lessons that Elevate Go-to-Market and Product-Led Growth
Partner product marketing is most powerful when it aligns product positioning, data-driven learning, and cross-functional execution. I share how I translate complex capabilities into outcome-led narratives…
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Implementing AI Agents That Scale: My Playbook for One‑Person Departments with Amplitude
This playbook shows how to turn agentic AI from a promising demo into a dependable “one-person department” that owns real outcomes. I share how to map…
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Vibe Coding Unleashed: How Parallel Agents Build KPI Driver Trees in Under Two Hours
Parallel agents are transforming how I build analytics artifacts and make product decisions. By running specialized agents in parallel—metrics, data modeling, research synthesis, prototyping, and evaluation—I…
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Stop Losing Customers: Predict Churn with Digital Analytics and Act Before It’s Too Late
Churn is predictable when we treat it as a forecasting problem and wire analytics into daily operations. I map leading indicators like activation, time-to-value, and feature…
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