sales-led growth
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Speed-to-Lead Is Dead: How AI Agents End the Wait and Rebuild a High-Velocity Sales Org
Prospects shouldn’t wait after they click “contact sales.” AI Agents engage buyers instantly at the peak of intent, collapsing qualification, discovery, and even an initial demo…
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Old-School Selling Beats PLG in the AI Era: My GTM Playbook for 8‑Day Enterprise Deals
Old-school, in-person selling still beats product-led motions in the AI era because enterprise buyers reward teams who show up and de-risk change. I share how to…
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Knowledge Management for AI Sales Agents: A Practical System
A practical operating model for turning product facts, sales policy, and conversation failures into accurate AI qualification and routing.
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Outcome-Based Pricing That Delivers: Pay $10 Only for Qualified Leads with Fin for Sales
Pay only when Fin delivers value: $10 per qualified lead that your team defines. This outcome-based pricing aligns cost with real sales pipeline, not activity, conversations,…
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How to Run Customer-Facing AI Agents Across Sales and Support
A practical operating model for assigning, measuring, governing, and improving AI agents that serve buyers and support customers without losing trust.
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Unleashing Inbound Sales with AI: My Playbook for Launching and Scaling Sales Agents Fast
Inbound sales shouldn’t wait in queues, and AI finally gives us a way to act on buyer intent in real time. The Sales Agent Blueprint is…
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Scaling Enterprise Sales from $0 to $3.5B: CRO Lessons, MEDDIC Mastery, and GTM Truths
Enterprise scale isn’t magic; it’s disciplined execution. Drawing lessons from Snowflake’s rise, I break down how the CRO role evolves from $10M to $1B+, why The…
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How to Scale Enterprise Sales Without Breaking Product Strategy
A practical operating system for diagnosing enterprise readiness, protecting the ICP, building sales capacity, and making growth repeatable.
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Enterprise GTM: Build One System From Pipeline to Expansion
A practical operating model for connecting qualification, champions, pilots, onboarding, value realization, renewal, and enterprise expansion.
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How to Create a B2B Category and Scale the GTM Motion
A practical operating model for choosing category creation, proving a practitioner wedge, designing monetization, and scaling from PLG to enterprise.
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