Intercom
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A Game-Changing Leap in Voice AI: Fin Voice 2, Apex Flash, and a Live Demo You Can Trust
Voice AI is finally stepping out of the demo lab and into the real world. With Apex Flash and Fin Voice 2, we get fast, natural…
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What the Intercom-to-Fin Rebrand Teaches Product Leaders
A practical framework for making an AI product the company name without confusing customers or abandoning a durable product brand.
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Cracking the Hardest Percentages: Turn Complex Support into Scalable, Trust-Building Automation
Complex queries are the smallest slice of most queues, yet they dominate handle time and define customer trust. In my experience, the fastest path to higher…
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How We Automated 81% of Customer Support with AI—While Uplifting CX, Speed, and ROI
Automating 81% of support with AI didn’t happen by accident—it required an AI-first strategy, tight knowledge management, and rigorous conversation design. By deploying Fin across our…
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February Fin Breakthroughs: Master complex workflows, natural voice, 2-minute Shopify, smarter ops
This February, we removed four major constraints holding AI agents back: complexity in automation, voice quality under pressure, Shopify setup friction, and helpdesk overhead. Procedures and…
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12 Game-Changing Updates to Fin Procedures & Simulations for Complex Queries
I’m announcing 12 major upgrades to Fin’s Procedures and Simulations that help teams safely scale agentic AI for complex, multi-step customer workflows. Build Procedures faster with…
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Deeper AI Integration, Clearer ROI: How Mature Deployments Redefine Support Economics
AI can deliver quick efficiency wins, but the real ROI emerges when it is deeply integrated into support workflows. As deployments mature, teams move from tracking…
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Build CX Scores You Can Defend: My 5-step playbook for transparent, trustworthy AI metrics
Support leaders shouldn’t have to take a metric on faith. I explain how we built CX Score to be transparent, statistically validated, and aligned with expert…
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Turn Every Support Ticket into Product Truth: My Playbook for Data-Driven CX Wins
Support tickets are the fastest path to product truth when you turn frontline conversations into structured, reliable data. I connect support tools to a unified analytics…
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4 Proven Ways to Keep Employees Informed and Engaged—from Onboarding to Lasting Adoption
Employee engagement improves when we treat internal tools like products with activation moments, in-app guides, and continuous discovery. I personalize onboarding with product tours, measure time-to-first-value,…
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Own Your AI: 4 Essential Roles to Supercharge Support and Prevent Performance Drift by 2026
AI doesn’t fail because models are weak; it fails when no one owns performance. In this third installment of my 2026 customer service planning series, I…
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How to Build a Conversation-Based Customer Experience Score
Learn how to design an explainable conversation score, validate its coverage, route each driver to an owner, and judge when it can replace CSAT.
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From Chaos to Consistency: How I Built a Scalable AI Content Design Agent with RAG
I built an AI content design agent that scales quality without sacrificing judgment by grounding it in a rigorous design system and a curated RAG knowledge…
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Why We’re Building Our Next AI R&D Hub in Berlin—and Hiring 100 to Power Fin’s Growth
We’re opening our next AI R&D hub in Berlin to accelerate Intercom and our AI Agent, Fin, and we plan to hire 100 people across engineering,…
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