go-to-market strategy
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How to Find Commercial Opportunities in Emerging AI Markets
A practical framework for turning AI market shifts into paid wedges, validating demand, and evolving repeatable services into defensible products.
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Operating Lessons from Plaid’s COO for Scaling Through Change
Plaid COO Eric Sager’s operating approach shows how capacity, customer ownership, decision trade-offs, delegation, and onboarding can support resilient growth.
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A Systematic Product Launch Strategy Beyond Announcement Day
A practical framework for aligning positioning, launch readiness, partner execution, and product analytics around sustained customer adoption.
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Salesforce to Acquire Fin for ~$3.6B: Powerful AI Synergy, Product Strategy Takeaways
Salesforce will acquire Fin for ~$3.6B, with the deal expected to close in the fourth quarter of Salesforce’s fiscal year 2027. The announcement caps a bold…
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Connecting Amplitude Positioning to Product-Led Growth
A synthesis of how technical proof, behavioral evidence, growth experiments, and shared metrics can connect Amplitude’s positioning to product-led growth.
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A Game-Changing Leap in Voice AI: Fin Voice 2, Apex Flash, and a Live Demo You Can Trust
Voice AI is finally stepping out of the demo lab and into the real world. With Apex Flash and Fin Voice 2, we get fast, natural…
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Crafting Beloved Tech Brands: My Moonshot Marketing Playbook for the Post-LLM Era
Marketing in 2026 isn’t a channel plan; it’s a feeling customers want to belong to. In this playbook, I share how to run one unified engine,…
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Speed-to-Lead Is Dead: How AI Agents End the Wait and Rebuild a High-Velocity Sales Org
Prospects shouldn’t wait after they click “contact sales.” AI Agents engage buyers instantly at the peak of intent, collapsing qualification, discovery, and even an initial demo…
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Old-School Selling Beats PLG in the AI Era: My GTM Playbook for 8‑Day Enterprise Deals
Old-school, in-person selling still beats product-led motions in the AI era because enterprise buyers reward teams who show up and de-risk change. I share how to…
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Value-Based Pricing and Packaging: A Practical Playbook
A practical method for choosing a value metric, designing packages, validating willingness to pay, and launching pricing customers can trust.
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Our Operating Model Is the Product—Why We Built Product Partners to Accelerate Outcomes
Customers don’t just buy features—they buy the way we work. That’s why we built Product Partners: to codify an operating model that unites product strategy, continuous…
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What the Intercom-to-Fin Rebrand Teaches Product Leaders
A practical framework for making an AI product the company name without confusing customers or abandoning a durable product brand.
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Outcome-Based Pricing That Delivers: Pay $10 Only for Qualified Leads with Fin for Sales
Pay only when Fin delivers value: $10 per qualified lead that your team defines. This outcome-based pricing aligns cost with real sales pipeline, not activity, conversations,…
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Mastering Product Marketing with Amplitude Analytics: Proven Playbooks for Sustainable Growth
Discover how I apply Amplitude Analytics and behavioral analytics to connect product strategy with go-to-market strategy. Learn practical methods to improve user activation, run rigorous retention…
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Unleashing Inbound Sales with AI: My Playbook for Launching and Scaling Sales Agents Fast
Inbound sales shouldn’t wait in queues, and AI finally gives us a way to act on buyer intent in real time. The Sales Agent Blueprint is…
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How to Design an AI Customer Agent for Sales Qualification
A practical framework for qualifying inbound buyers, routing them accurately, preserving context, and measuring the pipeline an AI agent actually adds.
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Commercial vs. Internal Products: Hard Truths, High Leverage, and How I Make the Call
Internal products quietly drive customer experience, margin, and speed—yet they’re often underfunded. Commercial products expand scope with positioning, pricing, and GTM complexity, making them harder to…
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Apex Arrives: Vertical AI That Beats GPT-5.4 on Customer Service Speed, Accuracy, and Cost
Apex is a new vertical model for Fin that outperforms GPT-5.4 and Opus 4.5 on speed, accuracy, and cost—now powering ~100% of English chat and email…
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From Engineer to CEO: Hard-Won Lessons on GTM, Cloud-First Bets, and Must-Do Focus
Becoming a CEO from an engineering or product track requires an almost entirely new skillset—and a new operating system. In this reflection, I break down the…
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Inside My Product Marketing Playbook: Amplitude Analytics Tactics That Drive PLG Wins
This collection distills my most practical product marketing lessons into actionable steps you can apply right away. I show how to use Amplitude Analytics and behavioral…
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