founder-led GTM
- AI Strategy (315)
- Generative AI (106)
- IT Leadership (33)
- Leadership (76)
- Product Management (344)
- Product Management Leadership (306)
- Uncategorized (32)
-
AI-Native Startup Execution: A Practical Operating System
A practical operating model for choosing the wedge, focusing the ICP, designing the team, and turning model-quality evidence into customer outcomes.
-
From Engineer to CEO: Hard-Won Lessons on GTM, Cloud-First Bets, and Must-Do Focus
Becoming a CEO from an engineering or product track requires an almost entirely new skillset—and a new operating system. In this reflection, I break down the…
-
Inside Zipline’s Wild Pivot: My Take on Hiring Heat-Seekers and Scaling to 5,000 Hospitals
Zipline’s arc—from near-dead robotics to drone blood delivery in Rwanda—offers a standout playbook for product leaders. I break down why hiring “heat-seeking missiles for pain” beats…
-
Scaling Enterprise Sales from $0 to $3.5B: CRO Lessons, MEDDIC Mastery, and GTM Truths
Enterprise scale isn’t magic; it’s disciplined execution. Drawing lessons from Snowflake’s rise, I break down how the CRO role evolves from $10M to $1B+, why The…
-
Long-Horizon Company Building: How to Operate for Decades
A practical operating system for choosing durable problems, sequencing full-stack bets, learning from unhappy customers, and keeping patience accountable.
-
How to Scale Enterprise Sales Without Breaking Product Strategy
A practical operating system for diagnosing enterprise readiness, protecting the ICP, building sales capacity, and making growth repeatable.
-
Build a Company You’ll Run Forever: Bootstrapping vs VC, PMF, and the Art of ‘Eating Glass’
Building a company you’ll run forever requires first principles decision making, founder-approach fit, and an unglamorous commitment to “eating glass.” In this commentary, I unpack how…
-
A Practical System for Startup Discovery, Validation, and Growth
A practical system for turning startup assumptions into falsifiable tests, reading real demand, and sequencing growth around the tightest constraint.
-
From $2M to $100M ARR: Inside fal’s Explosive Pivot and the Future of Generative Media
Generative media is shifting from novelty to necessity, and fal’s journey offers a blueprint for navigating that shift. By pivoting from data infrastructure to generative inference,…
-
How Founders Can Pivot Without Losing Execution Discipline
A practical operating system for deciding when to pivot, testing the new direction, protecting execution, and building resilience beyond founder stamina.
-
My Battle-Tested Comms Playbook: Kill Bad Stories, Create Categories, Lead With Clarity
I distill powerful communications and leadership lessons from a conversation with Shannon Brayton, a veteran operator who’s helped shape narratives at LinkedIn, OpenTable, eBay, Yahoo!, and…
-
Founder-Led GTM: A Zero-to-One Product-Market Fit Playbook
A practical system for turning founder conversations, qualification, pilots, and product decisions into repeatable evidence of product-market fit.
-
Pre-Build Validation: Test Demand Before You Write Code
A practical framework for testing the customer, problem, solution, price, and buying motion before deciding whether your next experiment needs code.
-
Build a Repeatable Startup GTM: Positioning, Sales, Pricing
A practical sequence for sharpening your ICP, running founder-led sales, structuring pilots, choosing a pricing model, and scaling GTM with evidence.
-
Product-Market Fit: When to Focus, Narrow, or Pivot
A practical system for testing product-market fit, protecting roadmap focus, and deciding when to double down, narrow, pivot, or stop.
-
How to Build a Narrative-Led GTM and Customer Growth Engine
A practical system for turning one customer-backed narrative into clearer positioning, faster activation, durable retention, and credible expansion.
-
Startup Validation: A Practical Path to Product-Market Fit
A practical validation system for narrowing your ICP, testing real commitment, running design partners, and recognizing durable product-market pull.
-
From Zero to One in B2B Marketing: My Proven SaaS Playbook for Growth, Hiring, and Attribution
Going from zero to one in B2B marketing demands focus, founder-led GTM, and rapid learning. I break down how to start early-stage SaaS marketing, allocate resources…
-
Inside Rewind AI’s Playbook: PMF Breakthroughs, Bold Twitter Fundraise, and the Future of AI
I explore Rewind AI’s path to product-market fit, the cultural habits that enable fast validation, and the bold Twitter-first fundraising strategy that rallied users and capital.…
-
From Founder-Led GTM to Repeatable Product-Market Fit
A practical system for turning founder-won deals into a narrow ICP, measurable customer value, and a go-to-market motion others can run.
Weekly digest
One email a week on AI products, enablement and hiring. No fluff.
Browse topics
- AI Strategy (315)
- Generative AI (106)
- IT Leadership (33)
- Leadership (76)
- Product Management (344)
- Product Management Leadership (306)
- Uncategorized (32)
Work with me
45-minute consultation on AI product strategy, GTM and PM hiring — no charge.