behavioral analytics
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Amplitude MCP: Evidence-Grounded AI Workflows for Product Teams
A practical playbook for grounding product decisions, bug investigations, and AI-generated changes in Amplitude behavioral evidence, with clear decision gates.
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Mastering Product Marketing with Amplitude Analytics: Proven Playbooks for Sustainable Growth
Discover how I apply Amplitude Analytics and behavioral analytics to connect product strategy with go-to-market strategy. Learn practical methods to improve user activation, run rigorous retention…
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Supercharge Claude and Cursor with Amplitude Plug and Play: Your AI Analytics Expert in One Install
I’m introducing Amplitude Plug and Play, a new AI plugin for the Claude and Cursor marketplaces. With a single-install, it turns your favorite AI client into…
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Developer-First Amplitude Instrumentation You Can Trust
A practical workflow for making Amplitude events reviewable, testable, and trustworthy from tracking-plan design through production monitoring and repair.
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AI Product Growth: A Strategy and Execution Operating System
Learn how to turn an AI capability into adoption and revenue with a focused growth thesis, closed-loop instrumentation, evals, and disciplined experiments.
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Amplitude AI Product Analytics: A Practical Agent Playbook
Use this practical framework to instrument, evaluate, experiment with, and scale Amplitude Agents around product outcomes rather than AI activity.
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How to Build Agentic AI for Product Analytics and Support
A practical model for connecting behavioral data, safe agent actions, and outcome measurement so product support resolves issues without losing control.
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Churn Prediction: A Practical Build-Versus-Buy Framework
A practical framework for choosing build, buy, or hybrid churn prediction based on speed, proprietary data, activation, talent, and total cost.
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A Practical Customer Insight System for Product-Led Growth
Build a reliable path from interviews, behavioral data, and commercial signals to scalable product-led growth decisions.
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How We Taught Agentic AI to Speak Product Analytics—and Unlocked Actionable Insights
I describe how we taught agentic AI to understand the nuanced language of product analytics and deliver trustworthy answers grounded in our metric catalog and event…
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Stop Forcing AI to Prove ROI: A Product Leader’s Playbook to Measure Real Business Value
AI ROI isn’t elusive—it’s mismeasured. I outline a practical playbook that ties leading indicators to revenue, cost, and risk through a clear driver tree and disciplined…
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Stop Misleading A/B Tests: Master Sample Size Assumptions for Reliable Results
Sample size calculators are only as reliable as the assumptions behind them. I show how I validate baseline rates, set a meaningful minimum detectable effect (MDE),…
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Inside Amplitude’s ML Playbook: Practical Strategies for Smarter A/B Tests and Growth
Discover how I translate machine learning into practical product analytics wins. I share how MDE-driven planning and disciplined A/B testing unlock faster, defensible decisions. You’ll see…
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Unlock Confident Decisions with Bayesian Statistics: Smarter A/B Tests from Small Samples
When experiments stall due to low traffic, I turn to Bayesian statistics to convert sparse data into decision-ready insights. Instead of opaque p-values, I communicate intuitive…
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Inside My Product Marketing Playbook: Amplitude Analytics Tactics That Drive PLG Wins
This collection distills my most practical product marketing lessons into actionable steps you can apply right away. I show how to use Amplitude Analytics and behavioral…
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How to Scale AI Customer Experience Without Losing Quality
Build an AI CX quality system that combines risk-based monitoring, explicit scorecards, human review, and a closed product improvement loop.
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Stop Flying Blind with AI Agents: Put Users at the Center with Pendo Agent Analytics
AI agents often launch fast but learn slowly because teams track deployments instead of outcomes. Enterprises are spending 93% of their AI budget building agents and…
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Meet Amplitude’s Always‑On AI Analysts: Instant Answers Without Dashboards or Reports
Manual dashboards, ad hoc reports, and replay review have long slowed decision-making for product, growth, and data teams. Always-on analysis changes that dynamic by turning questions…
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AI-Native Product Development with Amplitude: A Practical Loop
Build an AI-native product loop that turns Amplitude behavior data into focused hypotheses, safer experiments, and evidence-backed roadmap decisions.
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Amplitude Mobile Engagement: A Practical Activation Playbook
A practical system for using Amplitude guides, surveys, behavioral analytics, and controlled experiments to improve mobile activation and retention.
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