behavioral analytics
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No More Accidental Agents: How We Engineered Global Agent’s Helpful, Curious Personality
Most AI agents inherit accidental personalities from prompts and defaults. We took a different path, treating personality as a measurable product surface and optimizing it with…
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I Pointed a “Ralph Wiggum” AI Loop at My Product for a Week—The Data That Stopped Chaos
I pointed a “Ralph Wiggum loop” at my product for a week to see how an agentic AI would perform under tight guardrails. The loop moved…
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From Vision to Execution: Building Agentic, Data‑Driven Products with Real‑World Rigor
Agentic AI demands more than dashboards—it requires a system that observes, reasons, and acts with measurable impact. I connect behavioral analytics to action by pairing Amplitude-style…
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How to Run AI-Assisted Feature Launches That Drive Growth
A practical operating model for using agents, feature flags, behavioral data, and decision rules to turn each feature launch into a measurable growth loop.
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How a Digital Analytics Visionary Shapes My Product Strategy for Growth, Retention & Monetization
Data is my compass for product decision-making, and I operationalize it through behavioral analytics, rigorous A/B testing, and continuous discovery. I start by mapping user journeys…
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How to Build a SaaS Retention and Expansion System
Build a closed-loop SaaS system that turns product, support, CRM, and billing signals into measurable retention and expansion playbooks.
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4 Costly Agent Analytics Myths—And the Data-Backed Metrics I Rely on Instead
Agent Analytics can mislead when we over-index on speed, containment, or early green dashboards. I share four common myths I see in human and AI agent…
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How to Link AI Evals to Retention Without Chasing Proxies
A practical playbook for finding early AI quality signals that predict retention, validating causality, and turning them into product decisions.
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Amplitude MCP: Evidence-Grounded AI Workflows for Product Teams
A practical playbook for grounding product decisions, bug investigations, and AI-generated changes in Amplitude behavioral evidence, with clear decision gates.
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Mastering Product Marketing with Amplitude Analytics: Proven Playbooks for Sustainable Growth
Discover how I apply Amplitude Analytics and behavioral analytics to connect product strategy with go-to-market strategy. Learn practical methods to improve user activation, run rigorous retention…
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Supercharge Claude and Cursor with Amplitude Plug and Play: Your AI Analytics Expert in One Install
I’m introducing Amplitude Plug and Play, a new AI plugin for the Claude and Cursor marketplaces. With a single-install, it turns your favorite AI client into…
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Developer-First Amplitude Instrumentation You Can Trust
A practical workflow for making Amplitude events reviewable, testable, and trustworthy from tracking-plan design through production monitoring and repair.
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AI Product Growth: A Strategy and Execution Operating System
Learn how to turn an AI capability into adoption and revenue with a focused growth thesis, closed-loop instrumentation, evals, and disciplined experiments.
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Amplitude AI Product Analytics: A Practical Agent Playbook
Use this practical framework to instrument, evaluate, experiment with, and scale Amplitude Agents around product outcomes rather than AI activity.
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How to Build Agentic AI for Product Analytics and Support
A practical model for connecting behavioral data, safe agent actions, and outcome measurement so product support resolves issues without losing control.
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Churn Prediction: A Practical Build-Versus-Buy Framework
A practical framework for choosing build, buy, or hybrid churn prediction based on speed, proprietary data, activation, talent, and total cost.
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A Practical Customer Insight System for Product-Led Growth
Build a reliable path from interviews, behavioral data, and commercial signals to scalable product-led growth decisions.
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How We Taught Agentic AI to Speak Product Analytics—and Unlocked Actionable Insights
I describe how we taught agentic AI to understand the nuanced language of product analytics and deliver trustworthy answers grounded in our metric catalog and event…
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Stop Forcing AI to Prove ROI: A Product Leader’s Playbook to Measure Real Business Value
AI ROI isn’t elusive—it’s mismeasured. I outline a practical playbook that ties leading indicators to revenue, cost, and risk through a clear driver tree and disciplined…
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Stop Misleading A/B Tests: Master Sample Size Assumptions for Reliable Results
Sample size calculators are only as reliable as the assumptions behind them. I show how I validate baseline rates, set a meaningful minimum detectable effect (MDE),…
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